“ EEG 25+ Birthday Celebration” is currently in full swing, serving as a dynamic prelude to the highly anticipated Hang Seng Insurance Presents: 25+ EEG Family Concert, scheduled on 4 May 2026 at the Kai Tak Stadium. From 28 March to 19 April 2026, The Pulse will become the ultimate festive hotspot, proudly hosting 'EEG 25+ Carnival’, featuring music busking, physical challenges, and interactive games, offering fans numerous opportunities for close encounters with their favourite artists.

On the opening day of the carnival (28 March), in addition to captivating “Busking by the Sea” performance, award-winning actress Michelle Wai (衛詩雅) will grace the event with a special appearanc and she will enjoy priority access to the classic “EEG 25+ Playground” games and explore three impressive interactive photo installations inspired by 25 years of Emperor’s iconic music and films. Don't miss out— Get all the exciting updates by following @thepulsehk!
Event Highlights of the 'EEG 25+ Carnival

77-Minute Race to Win Concert Tickets! Running x City Hunt 'EEG 25+ RunHNT' Adventure Awaits You!

Run, Hunt, and Explore! This April, The Pulse partners with 777 Run Club to launch “EEG 25+ RunHNT” a brand-new city adventure that blends the popular community run trend with an interactive urban treasure hunt. The event invites participants to explore Repulse Bay and Hong Kong’s Southern District through an energetic city-wide challenge. Participants can join either “RunHNT Family Star Quest” or the more competitive “RunHNT Speed Star Challenge”. Teams will have 77 minutes to navigate key landmarks, search for hidden “STARS”, and scan QR codes at designated treasure checkpoints to earn points and compete for the highest score. Winning teams will receive tickets to the “25+ EEG Family Concert”, along with exciting prizes including Ocean Park family passes and other rewards. The game will be powered by the 777 Run Club mobile app, where participants can access the event map, locate checkpoints, and track real-time rankings and scores.

As a special Easter highlight, four Emperor Entertainment Group artists will appear at the “RunHNTSpeed Star Challenge” on 6 April, joining fans on the course. The lineup includes VIVA members VALC and ADA, Angus Yeung and Kenneth Lai. Register Now. Limited quota, first-come first-served.

🎁 Win amazing prizes, including:

✨ Tickets to “Hang Seng Insurance Presents: 25+ Emperor Stars Concert”

🎢 Ocean Park family passes

🧩 LOST HK experience packages

🏃🏻‍♂️🏃🏻‍♀️ Event Categories

Apr 4 | 3–5PM

✨ RunHNT Family Star Quest

$480 / team (2 adults + 1 child)

Apr 6 | 3–5PM

⚡ RunHNT Speed Star Challenge

$250 / person (Max 2 per team | Age 18+)

⭐ Special artist appearances from EEG!

Register Now

"EEG 25+ Playground" Classic Booth Games Return! Complete the Challenges to receive limited ‘EEG 25+ Carnival’ souvenirs

At the carnival venue, there will be limited "EEG 25+ Playground" set-up, recreating three classic booth games to let everyone relive the fun of childhood carnivals.

As long as you successfully complete the game challenges, you can redeem limited-edition 'EEG 25+ Carnivals’ gifts for free.

📆 March 28–29, April 3–7, 10–12, 17–19, 2026

🕛12 NN – 8 PM

📍 Shop 111 & 112A, The Pulse